Mayfield Chiropractic
Website Case Study
A Louisiana chiropractic practice with two locations worked with MedSiteAI on local landing pages, redirects, structured data, and a managed website implementation.
Not reported
Ranking outcome
5
New SEO Landing Pages
2
Locations Optimized
Monroe & Shreveport
Local SEO
Implementation scope
Pages, redirects, and structured data
The Challenge
Mayfield Chiropractic operates two locations in Louisiana—Monroe and Shreveport—serving patients with chiropractic care, spinal decompression, and auto accident injury treatment. Despite having experienced practitioners (including Dr. Kyle and Dr. Greg with 30+ years combined experience), they faced significant online visibility challenges:
Before MedSiteAI
- xRanking baseline not published in this case study
- xSingle generic homepage for both locations
- xNo location-specific landing pages
- xMissing structured data (no rich snippets)
- xNo specialty service pages (auto accident, VA)
- xPerformance baseline not published
After MedSiteAI
- Local landing pages implemented
- Dedicated Monroe + Shreveport pages
- 5 new SEO-optimized landing pages
- Full JSON-LD schema implementation
- High-value specialty pages live
- Performance work documented
The Solution: 5 Strategic Landing Pages
Using MedSiteAI's SEO toolkit, we created targeted landing pages for each location and high-revenue service category.
Monroe Location Page
Dedicated landing page for Monroe, LA location with local SEO optimization, embedded Google Maps, and location-specific content.
Shreveport Location Page
Comprehensive page featuring Dr. Kyle and Dr. Greg with 30+ years combined experience badge and Shreveport-specific services.
Auto Accident Chiropractor
High-value specialty page targeting auto injury patients. Includes FAQ section, insurance information, and strong CTAs.
VA Chiropractor
Dedicated page for veterans seeking chiropractic care. Covers VA benefits, eligibility, and veteran-specific services.
Spinal Decompression
Service-specific landing page for non-surgical spinal decompression therapy. Targets patients seeking alternatives to surgery.
Technical SEO Improvements
Beyond content, we implemented critical technical SEO optimizations that Google rewards.
JSON-LD Schema Implementation
Added structured data for LocalBusiness, FAQPage, Review, and Organization schemas on every page for rich snippets.
IMPACT
Enhanced search visibility with rich results in Google
301 Redirect Strategy
Implemented proper redirects from old URL patterns to new anchor sections, preserving link equity.
IMPACT
Zero broken links, maintained SEO authority
www to non-www Redirect
Configured canonical domain preference with 301 redirects to prevent duplicate content issues.
IMPACT
Consolidated domain authority to single URL
Sitemap Optimization
Updated XML sitemap with all 5 new pages, proper priorities (0.9-0.95), and correct lastmod dates.
IMPACT
Faster indexing of new content by Google
Performance work
Migrated to Next.js Image component, removed background-attachment:fixed, and added preconnect hints.
IMPACT
Performance work was included; no score is published in this case study.
Mobile-First Design
Fixed chatbot positioning, optimized touch targets, ensured all CTAs visible on mobile viewports.
IMPACT
Improved mobile user experience and conversions
“We got 9 new patients in the first two weeks! The number of landing pages has been a big help. Having someone to run our site for us has saved us lots of time. It has definitely more than payed for itself. Highly recommend”
Julie Mayfield
Google Review
Implementation Summary
Not reported
Ranking outcome
No ranking metric published
5
New Landing Pages
SEO-optimized
2
Locations
Monroe & Shreveport
Scoped
Technical work
Pages, redirects, and schema
Key Takeaways for Your Practice
Location Pages Are Essential
Multi-location practices need dedicated pages for each location. Generic “Contact Us” pages with multiple addresses do not rank well for local searches.
Target High-Value Keywords
“Auto accident chiropractor” and “VA chiropractor” may have lower search volume, but these patients are actively seeking care and have higher lifetime value.
Technical SEO Compounds
JSON-LD schemas, proper redirects, fast load times, and mobile optimization work together. Each improvement amplifies the others for better overall rankings.
Speed Matters More Than Ever
Google's Core Web Vitals matter. Performance work should be measured against the practice's baseline and reported with the measurement date.
Ready to Achieve Similar Results?
Explore a similar implementation for your practice. Scope, timeline, and pricing are confirmed during implementation.
More Success Stories Coming Soon
We are documenting more practice transformations. Want to be featured? Build your site with MedSiteAI and share your results with us.